Three Critical Elements of a Successful E-commerce Website
If you look into the profiles of the world's richest salespeople, you'll find that they're a confluence of many different things. Creativity, science, passion, empathy, persuasion - all giving them the power to close a deal successfully and keep clients coming back for more.
​
As an online store, your best salesperson is your website, and you must not treat it any differently from its human counterpart. It should put your brand's personality in the frontline, as you take full advantage of these three basic techniques of successful e-commerce:
1. Perfect your homepage.
Productive salespeople never start at the end or even in the middle of a deal making. They begin by presenting their business and what makes it stand out from the rest. In short, they introduce their brand. Your homepage is the best place to do this. Here, you can deliver your brand message and showcase your best products and any special offers or promos you may currently have. For example, do you offer green products? Do you charge nothing for returns? Your homepage is where you establish your company identity. In most cases, this works with the use of stunning photography and catchy taglines that provide links to internal pages with more information. Make sure you have a clear value proposition as well as a reasonable return policy. All of these things combined will help build trust in your brand or company.
​
2. Provide customers a full experience.
Your product pages are the core of your sales pitch and must overpower all issues that may prevent your customer them from buying. You can start with eye-popping photography. Believe it or not, this can increase sales by a wide margin. It won't only help build people's trust in your brand. It also makes buying decisions easier to make. Take photos of each product on all sides to give customers an experience that mimics actually looking at the items in person.
Additionally, show the products like slims e juice at work so customers can get a good idea of their size.
​
3. Make your Checkout page extremely easy yet still effective.
​
Finally, the most critical part of an ecommerce website such as https://www.danielbranch.com/slimsejuice/ is the checkout process. If you do it wrong, you do everything before it wrong. There are so many things that make a checkout experience positive, such as speed, progress indicators, easy-to-fill forms, a constant cart summary, and a guest checkout option. The more you add features that overpower buying hesitations, such as free shipping, the more conversions you can expect.
​
For more related information, please visit http://money.cnn.com/2015/12/04/technology/india-mobile-apps-desktop-ecommerce/ .